First in a recurring series of columns for association executives interested in growing their organizations and their own careers By Seth Kahan In my work advising association CEOs to design and lead Grand Challenges—those audacious but achievable goals linked to a group's success—it's clear that one route to accomplishment hinges on capturing the public's imagination by addressing real-world, intractable issues. These complex challenges rely on effective social movements to succeed. What do seat belts, tobacco, breastfeeding and recycling have in common? The entire nation turned visible corners in relation to each, changing the behavior of millions of people. These are… Read More